11 Ways to make money on Facebook
Making money on Facebook isn't as simple as running ads and watching dollar bills. Sure, you can get some likes on your fan page and make a few bucks from a sponsored post. But this passive approach will rarely be successful in the long run.
If you want to make money on Facebook, you have to build and scale your brand (even if it's just you!) with intention. Only then will you have the solid foundation needed to reach a new audience, acquire new customers and retain existing ones.
An effective Facebook monetization plan is the result of many strategic decisions—the brand you cultivate, the videos you create, the products you sell online, and more. When done right, your Facebook ecosystem will not only accelerate your growth; helps you build meaningful relationships at scale and generate more money online.
How to earn money from Facebook?
1. Sell things on Facebook Marketplace. Facebook Marketplace is a great place for individuals and businesses to sell products online. You can use it to display your merchandise and run Facebook ads to connect with shoppers.
Need proof it works? Succulents Box added 150 Marketplace listings to sell their rare, slower-selling products and saw an average 66% increase in monthly purchases and a 19% increase in revenue from their Marketplace listings.
2. Find a new gig. Did you know that Facebook has a section for job offers? Browse Facebook Jobs quickly to find open positions and freelance gigs for extra money. This is where your personal brand becomes a real asset.
3. Build apps for Facebook. Are you interested in Facebook application development and creation? Register as a Facebook developer and use the platform's app development tools to build, test, and release apps for Facebook users.
Facebook also offers events like hackathons and developer jams and provides technical resources to help you build your expertise and create amazing Facebook apps.
4. Build your Facebook business. Sell products online with a free Facebook and Instagram storefront with a Facebook store. You can sell your own items or sell dropshipping products without keeping inventory. Just use an e-commerce platform like Shopify to set up a Facebook store.
5. Monetize your videos with ads. Make money on Facebook by displaying in-stream ads on your video content. These are best for people who post long videos on their profile and have relevant content for advertisers. Facebook will automatically look for opportunities to place an ad before, during or after your video, or you can choose your own placement.
Facebook determines your earnings based on the number of video views your ad receives and who the advertiser is. Before adding ads to your videos, read Facebook's partner monetization policy. There are also additional eligibility requirements that your site and content must meet to be approved before you can display ads.
6. Make money streaming. A newer feature, Facebook Stars, provides a way to make money with Facebook Live video. Viewers can buy stars and send them to you as support. For every star received, you will be paid one cent.
When Robert Johnson, the founder of Sawinera, took advantage of this opportunity for his lumber client, he found that people go above and beyond to give stars. “One of our clients sells his wood products via Facebook Live,” he explains. "People engage through real-time comments and even buy products from him through live video."
7. Run paid online events. The COVID-19 pandemic has canceled many in-person events, leaving people with gaps in their income streams. In response, Facebook created Paid Online Events to help creators earn money on Facebook by monetizing their live events.
You create an online event on your business page and then charge people a one-time entry fee to watch and attend. You can interact with customers, generate revenue and find new customers for your business that you might not have found offline.
8. Add a subscription to your page. Fan Subscriptions allow your followers to fund your Page through monthly payments in exchange for exclusive benefits such as discounts, personal interactions and content. You can identify your followers with a special badge that Facebook gives them. Page subscriptions help you create flexible and predictable streams of income from your followers and build your community.
9. Create branded content. Another way to make money on Facebook is to partner with brands that your audience cares about. You can partner with Facebook influencers, media companies or other advertisers and marketers to publish content organically or as advertising.
10. Become a social media manager. Are you creative? Do you enjoy talking to people online? Test your skills and become a social media manager for different brands. You should be in charge of developing brand social media campaigns to increase their following, generate leads and help increase company sales. You can offer it as a freelance service or side hustle or get a full-time job.
11. Become an affiliate marketer. Affiliate marketing is the process of earning commissions by promoting another company's products or services. When you sign up for the affiliate program, you will receive a referral link that you can include in your Facebook CTAs. Any sales that result from your promotion will earn you a reward.-(aditya bhattarai)
